Christian Pugsley

Product Design & Strategy +

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inprove macroscopic the grounded company publisher arts adaptic watches web design concert photography

academic

MA/MSc global innovation design BSc multi-disciplinary design writing

other

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AlleyCorp

Venture Capital Firm

TLDR:
AlleyCorp is a leading New York Venture Capital Studio composed of founders, operators and investors. With a current portfolio of $1.2 Billion, AlleyCorp has incubated and invested in over 90 companies that lead key sectors – including some of the iconic startups that have reshaped our world, like MongoDB, Gilt, Business Insider, Nomad Health, and many more.

Info:
Client: AlleyCorp
Role: Lead Web Designer & Developer
Date: January 2023
Site: alleycorp.com

Overview

Working with the team at macroscopic, our goal with AlleyCorp was to find a visual language for their website and brand materials.

My responsibility was for expanding on the identity set by the Macroscopic team to the new website build. Finding ways to be slightly unconventional despite the need for a simple and functioning site. Along with the standard business pages, this site also includes a library of all their portfolio companies and the founder stories tied to each.

“We are founders, operators, and investors. Together, we build and invest in transformative companies for the present and future, partnering with brilliant and determined entrepreneurs along the way.”